Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approach that’s entirely unique to each social platform thus creating an extension of a beloved brand that gives fans multiple touchpoints to engage and interact with its content.
Food Network’s social platform content strategy is to share the most-compelling content across platforms – offering fans a diverse array of content including clips and memes from TV shows, bespoke recipes and tips, compelling behind-the-scenes looks at restaurants around the world, and spotlights on the most-visual user-submitted food content on the internet.
In addition, Food Network’s all-star chefs share recipes in easy to follow demos to encourage and inspire home cooks at home. These personalities are unique to Food Network and in addition to their linear shows, gives fans even more of the experts they love and trust.
The Food Network social platforms also serve to introduce fans to new and up-and-coming talent such as the rising culinary stars featured in the annual #FN Hot List.
Plus, engaging series such as Food Network Finds offer viewers a peek behind the curtains of famous restaurants from around the world as well as spotlights diverse vendors and unique street food. And series such as the talent-led Ready Jet Cook inspire home cooks to expand their culinary repertoire with the information they need to succeed.
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- On TikTok, Food Network adapts native platform trends in a way that's authentic, and peels back the curtain to provide unique access to content and stars in a more down-to-earth, personal format.
- On Instagram, Food Network leans into the inherent shareability of the platform by creating memes to support priority shows using relatable and funny copy; shares extremely visual food processes from around the world; as well as compelling fan-submitted food content.
- On Facebook, Food Network shares recipes, compelling digital companion series, on-set exclusives as well as galleries, articles and blog posts to support on-air shows.
- On X, the focus is on real-time engagement around TV series, tweeting LIVE with fans as shows air on the network. X is also where Food Network loves to create fun conversations around food such as:
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- Food Network Social has nearly 73 Million followers across platforms.
- Cross platform series #FoodNetworkFinds – which is a combination of mid-form videos, short-form clips, and live videos posted across Facebook, Instagram, Twitter, Youtube and TikTok – has amassed over 2 BILLION views across platforms so far.
- Ready Jet Cook series featuring host Jet Tila has been recognized with a Telly Award as well as Emmy nominations and a James Beard Award nomination.
- Content shared across platforms has exposure to a wider audience and allows users to engage and consume it on the platform of their choice – examples include Mei Lin’s Poached Egg Hack – 17M views and over 500K likes on Instagram as well as 14.8 M views on TikTok (Mei Lin’s Poached Eggs)
Video for Food Network Social Media Platforms
