THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Doctor Who Total Design Package

Entered in Art Direction

Objective

For more than 60 years, The Doctor has traveled through time and space in his iconic ship, the TARDIS. With numerous companions and a variety of otherworldly threats, adventures have never been in short supply in "Doctor Who," and brand new episodes of the series have arrived on Disney+ to rave reviews.

With The Doctor's finding a new global home on Disney+, the objective for Disney Branded Television was twofold: Spread the word so fans and new viewers alike knew exactly where to find the storied adventure series, and introduce Ncuti Gatwa, the latest actor to take on the iconic role of The Doctor.

Strategy

To celebrate and excite audiences about the show's new series, Disney created a series of digital ads featuring the TARDIS and the new Doctor. The ads feature the TARDIS "smashing' through several Chicago metro poster plinths, and a projection-mapped image of the time-traveling box spinning through the cosmos. A focus on the bright, dynamic, and iconic imagery of the TARDIS and beautiful space scenes behind it, along with Gatwa taking his first steps into the role of the Fifteenth Doctor, captured the imagination and excitement that has made Doctor Who such a beloved adventure for decades.

The ads generated hype for the new series, brought fans back for a new Doctor, and attracted new audiences by showing them a little bit of what to expect and letting them know the legendary show has a new home on Disney+.

Results

The digital ad campaign helped make the arrival of "Doctor Who" on Disney+ a success, clocking the show as one of the most in-demand among US viewers.

Media

Entrant Company / Organization Name

Disney Branded Television