At the start of production for Dexter: Original Sin, we released a selfie-style video of Michael C. Hall expressing his excitement for the series. Our goal was to convert skeptical fans of the original Dexter series to believers in the upcoming prequel series.
After announcing the cast for Dexter: Original Sin, many fans online were skeptical about the prequel series for a show that was so beloved for so many years. Many fans wanted to see the original Dexter actor, Michael C. Hall, return to reprise his role as young Dexter in a wig. Fans did not feel that this series could be a success if Michael C. Hall was not represented in it in some capacity, which was why we knew that we needed our audience to hear from Michael himself about the show. On the morning that production began on Dexter: Original Sin, we released a selfie-style video across Instagram, TikTok, Facebook, X, and YouTube Shorts of Michael C. Hall expressing his excitement for the upcoming series. He wanted to wish the cast, crew and writers well on the first day, and he let his loyal fans know that he was excited to take a walk down memory lane with Dexter through this new series.
Hearing from Michael C. Hall himself was just what we needed to convert skeptics into believers. The video generated the highest cross-platform performance of all Start of Production assets with 209K engagements and 2.4M views in the first 24 hours. The post on TikTok specifically became the #1 most engaging TikTok on Dexter’s account with 123K engagements in the first 24 hours. There was a notable shift to more positive sentiment from Dexter fans following the video from Michael C. Hall. They shared how they had more trust in the success of Dexter: Original Sin and were more willing to give the series a watch knowing that Michael has extended his support.
