THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Dexter: Final Cut

Entered in Video Series

Objective

The objective of Dexter: Final Cut is to serve as the ultimate companion series for fans of Dexter: Original Sin, offering an engaging platform for in-depth discussions, behind-the-scenes insights, and exclusive interactions with the cast, crew, and superfans. Hosted by Jamie Chung, the show provides a fresh perspective on the Dexter universe, combining thoughtful analysis with playful elements to create an immersive experience that deepens the connection between the audience and the franchise.

The series aims to bridge the gap between the show’s creators and its dedicated fanbase by exploring the creative process, uncovering untold stories from the set, and delving into the emotional and technical aspects of the series. Through its mix of episode recaps, interactive games, and candid conversations, Dexter: Final Cut celebrates the legacy of Dexter while exploring its evolution through Original Sin.

By spotlighting diverse voices and perspectives, the series ensures fans of all iterations of Dexter feel represented and engaged. With a blend of nostalgia, humor, and compelling storytelling, Dexter: Final Cut strives to foster a deeper appreciation for the artistry behind the series and build excitement for what lies ahead in the franchise. It’s not just an after-show; it’s an essential destination for the Dexter fandom, keeping viewers captivated long after the credits roll.

Strategy

The strategy behind Dexter: Final Cut is to create a dynamic and engaging after-show that deepens fans’ connection to Dexter: Original Sin while celebrating the franchise’s legacy. Recognizing the dedication of the Dexter fandom, the series is designed to balance insightful analysis with lighthearted, interactive elements, appealing to both longtime enthusiasts and new viewers.
The show’s minimalist set—a white room with blood-spattered walls—mirrors Dexter’s iconic aesthetic while keeping the focus on the conversations. Jamie Chung, a seasoned actor and advocate for representation, was chosen as host for her ability to blend industry expertise with a warm, relatable presence. Her hosting style drives the show’s success, fostering thoughtful discussions with guests that range from cast and crew to celebrity superfans.

Execution is built around a streamlined, 20 minute format ideal for YouTube’s audience. Each episode includes a recap of the week’s Dexter: Original Sin episode, candid conversations about pivotal moments, and games like “Bloodslide Roulette,” “Merry F***ing Kill,” and “Dexter’s Decisive Distinctions.” These segments create an engaging mix of behind-the-scenes gossip, film analysis, and lighthearted fun, allowing fans to see new sides of their favorite series and its creators.

By offering a platform that combines exclusive insights, interactive elements, and fan-centric content, Dexter: Final Cut strengthens the connection between the Dexter franchise and its audience. The execution ensures the show is accessible, entertaining, and essential viewing for fans, cementing its place as a key part of the Dexter experience.

Results

Dexter: Final Cut has been met with enthusiastic praise from the Dexter fandom, solidifying its place as a must-watch companion to Dexter: Original Sin. Fans have celebrated the return of beloved characters like James Remar and Desmond Harrington, expressing their excitement over seeing these iconic figures back in the spotlight. The show has successfully tapped into nostalgia while offering fresh insights, reigniting passion for the franchise.

Jamie Chung’s hosting has been widely acclaimed for its thoughtful, engaging style. Viewers have lauded her ability to balance in-depth discussions with playful interactions, creating an authentic and intimate connection between the audience and the Dexter universe. Her conversations with cast, crew, and superfans provide unique perspectives that enhance the storytelling experience.

Interactive segments such as “Bloodslide Roulette” and “Dexter’s Decisive Distinctions” have been standout moments, offering fans a fun and creative way to engage with the show and its stars. Social media buzz highlights the series’ success in sparking conversations, with fans embracing the blend of behind-the-scenes insights, fan-favorite moments, and lighthearted games.

By combining nostalgia with fresh, engaging content, Dexter: Final Cut has not only strengthened the connection between the franchise and its loyal audience but also attracted new fans, ensuring the legacy of Dexter continues to thrive.

 

Media

Entrant Company / Organization Name

MTV Entertainment Studios, Paramount Global

Link

Entry Credits