THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/9th-impact/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 9th Annual Shorty Impact Awards

DBS People of Purpose: Volunteer Engagement

Winner in Employee Engagement

Audience Honor in Employee Engagement

Objectives

At DBS, we recognise that our license to operate comes from civil society and companies have a significant role to play in addressing society’s challenges. DBS' employee volunteer movement, People of Purpose (POP), brings our values to life, to create impact beyond banking by engaging employees to volunteer time and skills and contribute meaningfully to our communities.

We work with key partners in our 6 core markets across APAC (SG, CN, HK, ID, IN, TW) to drive initiatives focused on the themes supported by the DBS Foundation, which are fostering inclusion, providing daily needs and supporting businesses for impact. Our programmes also center around the key focus of elderly, education, and environment.

In a post-pandemic world, we saw communities face disrupted livelihoods and rising social inequity, highlighting the need to scale efforts in our key focus areas. Since 2022, we rallied our employees to focus on:

We also encouraged volunteerism by enhancing the volunteer journey for employees. Through the PoP volunteer movement, we saw employees coming together to work towards a common goal of making their world a better one.

Strategy and Execution

We believe companies like ours play a crucial role in addressing societal and sustainability challenges. Collective effort across sectors, including our employees and communities, is essential. Our PoP volunteering in key markets focuses on elderly care, education, environment, inclusion, and daily needs. Through 2050 events run in 2023, we engaged our employees and leveraged their time and skills to make meaningful contributions. As needs vary across different markets, we worked closely with likeminded partners in local communities to identify the gaps to address. Key initiatives in some of our core markets include:


1. Singapore

2. Hong Kong

3. Taiwan

4. Indonesia

We continue to focus on fostering a culture of giving back, engaging and inspiring our employees in meaningful ways, and by making their volunteering journey seamless and fruitful through:

1. Inaugural PoP Awards 2023

2. Enhancing volunteering journey

3. Inspiring through storytelling

Results

Without the commitment and dedication of our employee volunteers, we will not be able to collectively achieve the following in 2023:

In August 2023, we intensified our commitment to the community, setting aside SGD 1 billion over the next 10 years to improve the lives and livelihoods of the low-income and underprivileged. This is coupled with our commitment to contribute 1.5 million hours of employee volunteering, in tandem with our financial contributions.

 

As testament to our efforts, we received recognition for our employee volunteering engagements, e.g.

Media

Entrant Company / Organization Name

DBS Bank

Links