THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

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Strategy & Engagement

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Danielle Brandon Energy

Entered in Sports

Objective

This documentary uncovers Danielle Brandon's journey in becoming the 5x CrossFit Games athlete she is today. Whereas previously not wanting to be defined by her past, Danielle now feels comfortable revealing the struggles she experienced throughout her upbringing, which she hopes will inspire others undergoing similar challenges. 

Danielle Brandon is a R.A.D athlete. 

Strategy

Antony Green directors statement 

When I first learnt about Danielle’s past I couldn’t understand how she could have gone through such a traumatic upbringing to go on to become one of the best athletes in CrossFit. I knew there was a story here that needed to be told and the time came when Danielle decided that she wanted to share her story with the world in the hope that she could inspire other young people undergoing similar challenges to achieve their dreams.

Results

Released on YouTube 27th March 2024.

517,000 views on YouTube. 

13,000 likes on YouTube / 829 comments.

Media

Entrant Company / Organization Name

R.A.D

Link

Entry Credits