THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

SpongeBob 25th

Finalist in Multi-Platform Partnership

Objective

Celebrate SpongeBob’s 25th anniversary by uniting creators big and small to flood the internet with his unmatched positivity. Nickelodeon and Paramount+ fuel viral moments, larger-than-life activations, and nonstop SpongeBob joy across social, gaming, consumer products, and live events.

Strategy

We empowered creator superfans to make their coolest SpongeBob content ever—some with physical builds straight from Bikini Bottom. From a viral 25-ft SpongeBob statue to Roblox integrations of iconic moments, creators brought SpongeBob to life. At Kids’ Choice Awards, 350 creators made 500+ tribute videos (100M+ views). We hired 4 influencer SpongeTok Creator Consultants after a nationwide search, took over San Diego Comic-Con, and gave 125 creators the first bite of chef-crafted Krabby Patty interpretations to debut to their audiences. SpongeBob holiday Garriages capped off a year of fan-fueled, unstoppable IP evangelism.

Results

- 500+ creators activated across platforms
- 100M+ views from Kids’ Choice Awards content
- 4 YouTube videos in the Top 10 trending simultaneously
- Roblox & Fortnite integrations reached millions
- First-ever SpongeTok Creator Consultant program launched
- Krabby Patty Event, Crocs, Ambassador programs,  and live activations deepened engagement
 

Media

Video for SpongeBob 25th

Entrant Company / Organization Name

Nickelodeon

Link

Entry Credits