THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

From the 16th Annual Shorty Awards Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Finalists

finalist
gold honor
Red White & Royal Blue Social Campaign
With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…
finalist
silver honor
Delta Air Lines Reply Connects a Kid to His Broadway Dreams
At Delta Air Lines, community management means not just connecting within our community but also fi…
finalist
bronze honor
Muted Words - Community Management
Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very sp…
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
finalist
Compact Disc to Digital Streaming: The Universal Islands of Adventure Soundtrack
Music plays a crucial role in theme park experiences, acting as an invisible thread that weaves thr…
finalist
Diageo Bar Academy — World Bartender Day
Diageo Bar Academy gave bar professionals the opportunity to connect with, recognise, and learn fro…
finalist
Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes
At its zenith, the fan community around the original Hunger Games Movies was one of the most active…
finalist
June's Journey throws 'A Party to Die For'
To celebrate the monumental success of our game, June’s Journey, we wanted to give back to our comm…
finalist
Marriott Bonvoy’s Community Management Evolution
Marriott Bonvoy’s goal on social media in 2023 was to grow awareness and understanding of both the …
finalist
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
finalist
Netflix's Love Is Blind Social Media
In 2023, Netflix partnered with Saylor to drive excitement and anticipation for season 5 of its uns…
finalist
audience honor
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
finalist
Overwatch Mauga Twitter Takeover
After Mauga, Overwatch’s newest Hero, was announced at BlizzCon 2023, we rode the wave of hype to m…
finalist
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
finalist
Sonic Social Takeover 2023
The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…
finalist
Spider-Man: Across The Spider-Verse - Global Spider-Society SMS Program
With a story as beloved as Miles Morales and the Spider-Verse, it was important to give fans the op…
finalist
The North Face Turns Viral Customer Video Into Community Management Win
The North Face stands by our products, so when Jenn Jenson’s TikTok went viral and she unexpectedly…
finalist
WRANGLER x THE SOCIAL ELEMENT
Wrangler is a true American heritage brand with a rich history of appealing to the western wear cul…
finalist
Yellowjackets - Community Management
The smash-hit YELLOWJACKETS quickly became SHOWTIME’s® buzziest series. But with its episodic relea…

Nominees