THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

CMT Studio Sessions

Entered in Video Series

Objective

Idea: CMT’s Studio Sessions was created as a cost-efficient and time-sensitive solution to highlight the diverse talent within country music, from established stars to rising artists. By offering an intimate and stripped-down format, the series connects fans with artists through authentic and high-quality performances, underscoring CMT’s mission to spotlight country music’s depth and range.
Goals:
1. Artist Discovery: Provide a platform for both emerging and established country artists to showcase their talent in a raw, intimate format.
2. Content Efficiency: Maximize output by creating high-quality, multi-platform content within a condensed production schedule.
3. Audience Engagement: Generate excitement and conversations around the featured artists and their performances.
4. Industry Impact: Solidify CMT as a leader in country music programming by driving views, engagement, and artist visibility.

Strategy

CMT Studio Sessions brought together 16 country artists over a two-day period generating 50+ pieces of content, demonstrating unparalleled efficiency in production and content creation. The strategy focused on:
1. Streamlined Production: Each artist was allotted one hour to record two live performances and one piece of short-form social content. This format allowed CMT to generate a wealth of content in a cost-effective manner while maintaining high production quality.
2. Curated Talent: The series showcased a mix of established and emerging artists, ensuring broad appeal. Notable performers included Ella Langley & Riley Green, whose performance of the brand new duet “You Look Like You Love Me” helped launch the single, as well as Zach Top, one of country music's fastest rising stars.
3. Multi-Platform Approach: Content was strategically released across CMT’s digital platforms, and in collaboration with each artist, ensuring maximum reach. 
4. Teasers and Short-Form Content: The short-form social pieces created during production were used to generate buzz and attract viewers to the full performances, leveraging the growing trend of bite-sized, shareable media.
5. Fan Connection: By prioritizing an intimate studio setting, the series allowed fans to feel closer to their favorite artists, fostering a deeper connection to the music.
6. Country Tastemaker: In highlighting a diverse set of country artists, from rising to industry veterans, the series helped to reinforce CMT's leadership in country music. 
 

Results

The third iteration of Studio Sessions achieved remarkable success:
1. Massive Reach: The cumulative content generated nearly over 33M views across platforms, underscoring the efficiency and impact of the production model.
2. Breakout Performances: Ella Langley & Riley Green’s duet “You Look Like You Love Me” earned over 10M views and 600K engagements, successfully launching the single. Zach Top’s performance garnered over 7M views and nearly 1M engagements, solidifying his reputation as a rising star.
3. High Engagement: The series maintained an impressive engagement rate across all content, driving conversations among fans and increasing visibility for all featured artists.
4. Industry Recognition: The series further cemented CMT’s reputation as a champion of country music, praised for its ability to elevate artists at all career stages.
 

Media

Entrant Company / Organization Name

MTV Entertainment Studios, Paramount Global

Links

Entry Credits