THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/17th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

CCXP PRIME VIDEO

Entered in Multi-Platform Partnership

Objective

 

Generar awareness y expectativa por la cuarta temporada de The Boys en CCXP, aprovechando la colaboración con destacados creadores de contenido para amplificar el alcance de la campaña. A través de experiencias inmersivas y contenido exclusivo, logramos conectar con los fans y posicionar la serie como un tema central en la conversación del evento.

Strategy

En CCXP, lanzamos una campaña diseñada bajo una estrategia TikTok First, colaborando con cuatro destacados creadores de contenido —Ricky Lemon, Andrés Flores, Islas Vlogs y SoyTuAlex— para amplificar el impacto de The Boys, el título principal del evento. Los creadores generaron contenido de recap, destacando momentos clave de las temporadas anteriores y conectando directamente con la audiencia a través del lenguaje auténtico de TikTok.

Además, asistieron a una conferencia cercana a la exposición y compartieron con sus seguidores detalles exclusivos de la cuarta temporada. A través de contenido inmersivo y narrativas creativas, ofrecieron adelantos sobre los personajes favoritos de los fans y lo que podrán esperar en la nueva entrega, integrando lo mejor del universo de The Boys con las tendencias y formatos más efectivos de TikTok. Esto no solo acercó a los fanáticos al evento, sino que posicionó la campaña como un puente entre la serie y su comunidad digital.

Results

La campaña de The Boys en CCXP logró un impacto masivo, conectando de manera auténtica con la audiencia y maximizando la visibilidad:

Impacto:
A través de una estrategia TikTok First y colaboraciones con creadores clave, la campaña no solo generó awareness y conversación, sino que posicionó a The Boys como uno de los temas centrales del evento. Estos resultados demuestran la efectividad de integrar tendencias y creatividad para conectar con los fans de manera significativa.

Media

Entrant Company / Organization Name

VKNG Agency, Prime Video

Links

Entry Credits