THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

See previous winners and honorees here.</a>"> Brand Awareness Campaign See previous winners and honorees here.</a>"> Campaign by Diverse-Owned Businesses See previous winners and honorees here.</a>"> Global Campaign See previous winners and honorees here.</a>"> Integrated Campaign See previous winners and honorees here.</a>"> Launch Campaign See previous winners and honorees here.</a>"> Local Campaign See previous winners and honorees here.</a>"> Multi-Platform Campaign See previous winners and honorees here.</a>"> Rebrand Campaign Regional Campaign See previous winners and honorees here.</a>"> Social Good Campaign

Content and Media

See previous winners and honorees here.</a>"> Blog & Micro-blog See previous winners and honorees here.</a>"> Brand Voice See previous winners and honorees here.</a>"> Branded Content See previous winners and honorees here.</a>"> Branded Series See previous winners and honorees here.</a>"> Contest or Promotion See previous winners and honorees here.</a>"> Copywriting See previous winners and honorees here.</a>"> Email & Newsletter See previous winners and honorees here.</a>"> Filter/Lens See previous winners and honorees here.</a>"> Meme, GIF, & Emojis See previous winners and honorees here.</a>"> Micro-Site See previous winners and honorees here.</a>"> Single Post or Activation Use of Viral Content See previous winners and honorees here.</a>"> User-Generated Content

Design

See previous winners and honorees here.</a>"> Animation See previous winners and honorees here.</a>"> Art Direction See previous winners and honorees here.</a>"> Audio & Music See previous winners and honorees here.</a>"> Brand Identity See previous winners and honorees here.</a>"> Brand Redesign See previous winners and honorees here.</a>"> Generative AI See previous winners and honorees here.</a>"> Graphic Art See previous winners and honorees here.</a>"> Images See previous winners and honorees here.</a>"> Website/App

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Influencer & Celebrity Partnership

See previous winners and honorees here.</a>"> Instagram Partnership See previous winners and honorees here.</a>"> Multi-Platform Partnership See previous winners and honorees here.</a>"> Other Platform Partnership See previous winners and honorees here.</a>"> TikTok Partnership See previous winners and honorees here.</a>"> X Partnership See previous winners and honorees here.</a>"> YouTube Partnership

Overall Presence

See previous winners and honorees here.</a>"> Facebook Presence See previous winners and honorees here.</a>"> Instagram Presence See previous winners and honorees here.</a>"> LinkedIn Presence See previous winners and honorees here.</a>"> Multi-Platform Presence See previous winners and honorees here.</a>"> Other Platform Presence See previous winners and honorees here.</a>"> TikTok Presence See previous winners and honorees here.</a>"> X Presence See previous winners and honorees here.</a>"> YouTube Presence

Platforms & Technology

See previous winners and honorees here.</a>"> Artificial Intelligence See previous winners and honorees here.</a>"> Extended Reality See previous winners and honorees here.</a>"> Facebook See previous winners and honorees here.</a>"> Immersive See previous winners and honorees here.</a>"> Instagram See previous winners and honorees here.</a>"> Interactive Content See previous winners and honorees here.</a>"> LinkedIn See previous winners and honorees here.</a>"> Other Platform See previous year winners and honorees here.</a>"> TikTok See previous winners and honorees here.</a>"> X (formerly Twitter) See previous winners and honorees here.</a>"> YouTube

Podcast

See previous winners and honorees here.</a>"> Art & Culture Podcast See previous winners and honorees here.</a>"> Branded Podcast Business Podcast NEW! See previous winners and honorees here.</a>"> Health & Wellness Podcast See previous winners and honorees here.</a>"> Lifestyle & Entertainment Podcast See previous winners and honorees here.</a>"> News & Politics Podcast See previous winners and honorees here.</a>"> Other Podcast Genres See previous winners and honorees here.</a> "> Podcast Mini Series See previous winners and honorees here.</a>"> Sports Podcast Technology and Education Podcast See previous winners and honorees here.</a>"> True Crime & Documentary Podcast

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/category/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling

Video

See previous winners and honorees here.</a>"> Comedy Video See previous winners and honorees here.</a>"> Documentary Feature Film NEW! See previous winners and honorees here.</a>"> Featurette or Behind The Scenes Video See previous winners and honorees here.</a>"> Instructional Video See previous winners and honorees here.</a>"> Live Video See previous winners and honorees here.</a>"> Long Form Video See previous winners and honorees here.</a>"> Medium-Length Video See previous winners and honorees here.</a>"> Music Video See previous winners and honorees here.</a>"> Product Feature Video See previous winners and honorees here.</a>"> Short Form Video See previous winners and honorees here.</a>"> Unboxing Video See previous winners and honorees here.</a>"> Vertical Video See previous winners and honorees here.</a>"> Video Ad See previous winners and honorees here.</a>"> Video Series

From the 16th Annual Shorty Awards Branded Content

This award honors the most effective and creative incorporation of branded content.

See previous winners and honorees here.

Winner

Branded Content
winner
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…

Finalists

Branded Content
finalist
gold honor
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Branded Content
finalist
silver honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Branded Content
finalist
bronze honor
Samsung Galaxy: The Ultimate Unboxing
Samsung’s objective was to reach Gen Z mobile gamers and raise their awareness of our new, superior…
Branded Content
finalist
Ford | Welcome To The Club: Mustang Mafia
This is a story about good guys with bad cars. The idea driving our work is to explore and celeb…
Branded Content
finalist
Going Tiny with AARP
“Going Tiny with AARP” tells real-life stories about how people 50+ are using tiny homes and Access…
Branded Content
finalist
Merry and Bright
For The Home Depot, the holiday season represents one of the most important periods of the year, as…
Branded Content
finalist
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Branded Content
finalist
Sony Presents: Creator to Creator - The Last of Us
In 2021, we launched our Creator to Creator series, which brings together creators from different p…
Branded Content
finalist
audience honor
Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to leverage custom, cross-platform content wit…
Branded Content
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Branded Content
finalist
W Hotels x "Pillow Talk"
W Hotels is known for its bold and dynamic social media presence. Our main objective for 2023 was t…
Branded Content
finalist
We're Back
The objectives of the content were to:   Celebrate NUFC’s return of European football to Newc…
Branded Content
finalist
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…

Nominees

Branded Content
Adidas - 3 Ka Dream
The primary objective of the Adidas '3 Ka Campaign' in collaboration with Radio Mirchi was to unite…
Branded Content
Betches x Maybelline Fit Me Foundation
Betches is a multimedia brand developed and run for women, by women. We’re a safe space to vent, sc…
Branded Content
Black Maternal Health Crisis
America is one of the wealthiest countries in the world and yet our matneral is health is abysmal, …
Branded Content
Contributors Podcast
Retirement security is an issue that impacts many Canadians, and CAAT Pension Plan believes that ev…
Branded Content
Designed by Microsoft, Made for You.
This campaign was designed to reintroduce Surface to the marketplace with a 360-degree, cross-chann…
Branded Content
Frasier - Line Art Stunt
In honor of the season finale, we Frasier-fied iconic series and brands from across Paramount inclu…
Branded Content
HSBC Singapore Rugby Sevens Series
The Problem The excessive amount of advertising messages consumers receive every day contributes…
Branded Content
HSBC Women’s World Championship – 5D Orchid Holographic Installation
The Problem Established in 1877, HSBC has actively contributed towards biodiversity and conserv…
Branded Content
HSBC Women’s World Championship – Metaverse Challenge
Existing model of HSBC's engagement with real-world sporting events such as the annual HSBC Women W…
Branded Content
Microsoft NFL x Overtime Sports – “24 Hours with Talanoa Hufanga”
As a longstanding partner of the NFL, Microsoft set out to further leverage the NFL partnership to …
Branded Content
Miles That Define Us
Hyundai Motor Group is the world's third-largest automaker. A leader in the mobility space, Hyundai…
Branded Content
Minnesota Vikings Classic
In 2023, the Minnesota Vikings teamed up with Nike and the NFL to create 'The Vikings Classic' unif…
Branded Content
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category.   The ob…
Branded Content
RuPaul's Drag Race The Pit Stop
In 2023, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Branded Content
The World in a Glass | Tahiirah Habibi of The Hue Society
Marriott Content Studio came to Culture House to create a series of films that were values first an…
Branded Content
US Open Tennis Championships x Tiffany & Co. Trophy Engraving
The overall objective was to showcase the Tiffany & Co. US Open men's and women's championship trop…
Branded Content
Verizon Business Intelligence Briefing
When our team took the creative reins of the Verizon Business brand in early 2023, the goal was to …
Branded Content
Walmart x Mashable: Holiday Party
Branded Content
Wu-Tang: An American Saga - Wu Mansion Tour
In the Hulu Original docu-drama series “Wu-Tang: An American Saga” the rocketing popularity of the …
Branded Content
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Branded Content
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
Branded Content
very Short Treks “Walk, Don’t Run”
CBS Studios and the Star Trek franchise launched Star Trek: very Short Treks, a series of five all-…