THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Black Kitchen Initiative

Gold Honor in Campaign by Diverse-Owned Businesses, Art & Culture Podcast

Objectives

In a country that often seeks to snuff out the uncomfortable parts of its own history, telling stories matters, and telling Black stories even more so. The Black Kitchen Series was born out of Heinz’s commitment to deepen our understanding of American food, and more specifically celebrate and preserve Black culinary history by telling Black food stories for Black folks first and foremost. Going beyond a “Black Food 101,” it’s an opportunity to go beyond education and create entertainment for all who are interested in engaging with the world at the intersection of food and history.

More simply, our goal is twofold. First, it is to have a positive impact on Black-owned businesses. Whether that’s driving an increase in foot traffic to restaurants, or growing follower counts on social. We want to do our part to support the Black-owned food businesses that continue to thrive today against all odds. Second, but equally important, is our effort to create entertaining media that can educate folks on the past, present and future of Black culinary culture. By making Black culinary culture more accessible and digestible for folks inside and outside the culinary industry, we can inspire even more folks to dig deeper into Black history, try a new dish or engage more deeply with their local communities.

 

Strategy and Execution

This season, The Black Kitchen Series: Innovators had our host Jade Verette meet some of the incredible Black innovators across the country changing the face of food as we know it. 

An experienced podcast host and beloved chef, @JadeofallJades dug into the stories of 11 Black food innovators redefining into what it means to cook, grow and eat Black food in America today. Interviewing a few of the farmers, healers, chefs, artists, and organizers transforming our collective relationship to food, community, environment and each other, Jade and the team trekked across the nation from New York to South Carolina to Georgia to Texas to California. Across 6 episodes (and 5 bonus episodes), we chatted about Black veganism, how they use farming as a tool for liberation, the planet-saving powers of an underrated West-African grain, and so much more. More specifically, time and again we heard stories that demonstrated just how intertwined Black communities, histories and our desires for the future are and continue to be.

 

Results

Media

Entrant Company / Organization Name

Wieden+Kennedy New York, Heinz

Links

Entry Credits