THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

Bizarre History

Bronze Honor in Art & Culture Podcast

Objectives

ATTN: informs by breaking down important societal and historical topics and conversations into digestible, entertaining videos. We thought there was no better way to tell historic stories than by finding the unique, interesting and bizarre. Our guiding principles in telling these stories were: 1) How do we teach but make it fun?; and 2) How do you become a more interesting dinner guest? 

We took our listeners on a journey through history to explore the surprising origins of favorite pastimes, cultural traditions, and societal norms and examined how they became commonplace–and what they say about our society and culture today. Did you know that Henry Ford had a massive impact on square dancing in America? Or that the act of recycling traces back to 500 B.C. in Athens?

Strategy and Execution

We knew we wanted to tell historical stories and unearth the bizarre and interesting, but how did we uncover these unique historial gems? Audible and ATTN: came together to put together a giant list of historical topics that we wanted to explore, we then dug deeper into those topics to find bizarre and interesting angles to curate our final list of topics. We did research and found interesting leads that took us down roads, some we didn't explore and some we did. 

For the production and execution of the stories, we wanted each episode to feel like an adult story time, so we chose to tell the stories with one dynamic narrator, Natalie Zarowny. By using just one narrator we were also able to keep the stories tight. We brought each story to life through sound design, i.e. if you are walking through a 19th century food market, we wanted you to hear the hustle and bustle, and be truly engaged in an oral history that lends itself to the podcast medium.

Results

This Audible exclusive has a 5 star audience rating 

The listenership hit every Audible in-house metric.

 

Media

Entrant Company / Organization Name

ATTN:, Audible

Links

Entry Credits