Roycroft was a reformist community of craft workers and artists which formed part of the Arts and Crafts movement in the United States. Elbert Hubbard founded the community in 1895 in the village of East Aurora. His championing of the Arts and Crafts approach attracted a number of visiting craftspeople to East Aurora, and they formed a community of printers, furniture makers, metalsmiths, leathersmiths, and bookbinders. This rare survival of an art colony was awarded National Historic Landmark status in 1986.