THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/16th/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 16th Annual Shorty Awards

From Gaza | DNR

Audience Honor in Video Series

Objectives

"From Gaza" is a poignant and compelling series produced by Al Jazeera's Digital Newsroom, offering viewers an insightful glimpse into the realities of life in the Gaza Strip since October 7th. With an impressive total of 164 million views across Al Jazeera's social media platforms, the series effectively captures the attention of global audiences, shedding light on the struggles and resilience of Gaza's people amidst conflict and displacement.

Strategy and Execution

Through five distinct templates, each episode of "From Gaza" unveils a unique narrative, ranging from heart-wrenching personal accounts to firsthand testimonies of the ongoing struggles amidst conflict and displacement. The series employs powerful storytelling and top-notch production quality to immerse viewers in the daily lives of Gazans, offering profound insights into their challenges and perseverance.

Led by Gazan senior producer Marah Al-Wadiya and DOP Anas Abu Dayyeh, "From Gaza" is a collaborative effort aimed at amplifying the voices of those affected by the conflict. Despite the grim circumstances, the series remains a beacon of hope, providing a platform for marginalized voices to be heard and fostering empathy and solidarity worldwide.

 

Results

Our team's objectives were met with resounding success as reflected in the results of "From Gaza". With 83 distinct stories, our content garnered an impressive total of 163 million views, indicating a deep engagement with our audience. The 6.5 million interactions and 849,339 shares underscore the impact and resonance of our content across various platforms. Moreover, achieving a commendable 50.6% average viewer completion rate on YouTube and 249,584 comments signifies the captivating nature of our storytelling.

Media

Entrant Company / Organization Name

Al Jazeera Digital

Links

Entry Credits