THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Industry

See previous winners and honorees here.</a>"> Auto See previous winners and honorees here.</a>"> Beauty See previous winners and honorees here.</a>"> Business to Business See previous winners and honorees here.</a>"> Consumer Brand See previous winners and honorees here.</a>"> Education See previous winners and honorees here.</a>"> Entertainment See previous winners and honorees here.</a>"> Financial Services See previous winners and honorees here.</a>"> Fitness, Health, & Wellness
<br>See previous winners and honorees here.</a>"> Food & Beverage
See previous winners and honorees here.</a>"> Gaming See previous winners and honorees here.</a>"> Government & Politics See previous winners and honorees here.</a>"> Hospitality See previous winners and honorees here.</a>"> Insurance See previous winners and honorees here.</a>"> Live Events See previous winners and honorees here.</a>"> News & Media See previous winners and honorees here.</a>"> Non-Profit See previous winners and honorees here.</a>"> Pets & Animals See previous winners and honorees here.</a>"> Pharma & Healthcare See previous winners and honorees here.</a>"> Real Estate See previous winners and honorees here.</a>"> Restaurants See previous winners and honorees here.</a>"> Retail & E-Commerce See previous winners and honorees here.</a>"> Social Activism See previous winners and honorees here.</a>"> Sports See previous winners and honorees here.</a>"> Technology See previous winners and honorees here.</a>"> Television See previous winners and honorees here.</a>"> Travel & Tourism See previous winners and honorees here.</a>"> Wine, Beer & Spirits

Strategy & Engagement

See previous winners and honorees here.</a>"> Brand Partnership See previous winners and honorees here.</a>"> Call to Action See previous winners and honorees here.</a>"> Community Management See previous winners and honorees here.</a>"> Creative Use of Technology See previous winners and honorees here.</a>"> CTV/OTT See previous winners and honorees for Insights and Trends here.</a> <a href=https://shortyawards.com/9th-impact/"https://shortyawards.com/category/16th/data-visualization">See previous winners and honorees for Data Visualization here.</a>"> Data & Insights See previous winners and honorees here.</a>"> Earned Media See previous winners and honorees here.</a>"> Event & Experiential See previous winners and honorees here.</a>""> Gamification See previous winners and honorees here.</a>"> Humor See previous winners and honorees here.</a>"> Innovative Media Buying Strategy See previous winners and honorees here.</a>""> Integration with Traditional Media See previous winners and honorees here.</a>"> Internal Communications See previous winners and honorees here.</a>"> LGBTQ Community Engagement See previous winners and honorees here.</a>"> Micro-Influencer Strategy See previous winners and honorees here.</a>"> Multicultural Community Engagement See previous winners and honorees here.</a>"> Music & Dance See previous winners and honorees here.</a>"> On a Shoestring See previous winners and honorees here.</a>"> Organic Promotion See previous winners and honorees here.</a>"> Paid & Amplification See previous winner and honorees here.</a>"> Physical and Digital Convergence See previous winner and honorees here.</a>"> Public Service Announcement See previous winners and honorees here.</a>"> Real Time Response See previous winners and honorees here.</a>"> SEO & SEM See previous winners and honorees here.</a>"> Social Commerce See previous winners and honorees here.</a>"> Storytelling
From the 9th Annual Shorty Impact Awards

Adam Vasallo

Winner in Non-Profit Marketer of the Year

Objectives

Adam Vasallo is the Chief Marketing Officer for Big Brothers Big Sisters of America (BBBSA) with more than 20 years of experience in marketing, brand strategy and partnership development. Adam joined BBBSA in January 2018. In this role, he leads BBBSA’s brand strategy and positioning, digital experiences, campaign and performance marketing, creative and content, consumer insights and marketing support for the Big Brothers Big Sisters federation of 230+ agencies serving 5,000 communities across all 50 states.

As Chief Marketing Officer, Adam has led the successful national rebrand of BBBSA and the launch of the organization’s most successful national campaign to date, "It Takes Little to be Big." Rooted in insights, the “It Takes Little to be Big” campaign was created to shift perceptions around the time and expertise needed to become a mentor. Harnessing a multichannel mix of paid and in-kind media, corporate partnerships and integrations into culture and influential voices, the campaign delivered increases in volunteer sign-ups, brand relevance and interest in donating to BBBSA.

Adam’s leadership helped position BBBSA for critical acclaim and notable industry accolades, such as Fast Company’s Brands that Matter (2023), PRWeek’s Best Collaboration (2023), the Engage for Good Golden Halo Award (2023) and annual recognition on Morning Consult’s Top 10 Most Trusted Non-Profits list. Prior to joining BBBSA, Adam spent more than a decade at HSN, where he held several leadership roles spanning brand marketing, multicultural marketing, new business development and entertainment marketing.

Adam’s passion for youth mentorship is rooted in his personal connection to the BBBSA mission. Adam is a two-time Big Brother and is currently matched with his Little Brother, Giovanni. He has a bachelor’s degree in mass communications from the University of South Florida and a master’s degree in business administration from Nova Southeastern University. Adam and his wife, Robyn, are the proud parents to three children, Addison, Zachary and Sophie.

Media

Entrant Company / Organization Name

Adam Vasallo