EDITION Hotels set out to create an end-of-year recap video in a new, dynamic way, moving beyond traditional formats. The goal was to engage audiences with a visually striking, animation-led piece that reflects EDITION’s cultural edge and editorial aesthetic.
To push the boundaries of digital storytelling, EDITION Hotels embraced dynamic digital collage animation — one of the most imaginative creative tools of the moment. Collaborating with The Daily Splice, an innovative collage artist and animator, the team fused EDITION’s signature hero images with layered textures, playful cut-out elements, and fluid motion design. This bold approach not only brought the imagery to life with a unique 3D effect, pushing existing content beyond its means, but also reinforced EDITION’s position at the intersection of luxury, art, and technology.
The video achieved high engagement, with a total combined reach of 2.1M, 887.6K views, and 768 interactions. By leveraging dynamic digital collage animation, we redefined the traditional recap format, creating a visually striking and culturally resonant piece that strengthened EDITION’s distinctive aesthetic and brand influence.
